How Do I Change The Primary Owner Of My Youtube Brand: A Step-By-Step Guide

The primary owner of a YouTube channel is the person who initially creates the channel. This primary ownership can be transferred to co-owners if needed, but it’s important to note that there is a 24-hour waiting period between the request to transfer primary ownership and the actual transfer taking place. If you’re interested in learning more about how to change user roles and manage the primary ownership of a YouTube channel, you can refer to the “Change who manages your Brand Account” page, which provides detailed instructions on this process. This information was last updated on May 19, 2020.

Can I Transfer Primary Ownership of a YouTube Channel?

YouTube channels are managed through primary ownership, which grants full access and control over any associated brand accounts or channels. When you initially create a brand account, you automatically become the primary owner. However, it is possible to transfer this primary ownership to another email address if needed. It’s important to note that each YouTube channel can have only one primary owner at a time. This primary ownership transfer process allows for changes in channel management without the need to create an entirely new channel or brand account.

Is it possible for someone to remove a primary owner from a YouTube channel? To achieve this, one must hold the status of an Owner, as only Owners possess this capability. However, if you happen to be the Primary Owner, removing yourself isn’t an option. In such a case, the solution lies in transferring the primary ownership role to another user. It’s important to note that there must always be a Primary Owner assigned to the channel for administrative purposes. This policy has been in effect since November 22, 2017.

1. On your computer, open the Brand Accounts section of your Google Account.
2. Under “Your Brand Accounts,” select the account you want to manage.
3. Click Manage permissions.
4. Find the person listed that you want to transfer primary ownership to.